COLD IS GOLD × FOODO
OPERATIONAL BRIEF · MAY 2026

A predictable flow
of new restaurant and café clients.

This document lays out an operational plan to grow Foodo’s pipeline of UK independent restaurant and café clients through cold email outreach — reading time ~ 6 minutes.

Read first

What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.

The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.

The aim of this document is to let you picture concretely what a campaign could produce.

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01 / YOUR BUSINESS

We understand your DNA.

Foodo is a London-based restaurant technology company founded in 2022, building an AI and AR-powered platform that unifies the digital stack of independent UK restaurants and cafés on a single dashboard. The product family covers AI-built websites, AR/3D interactive QR menus (no app download), the GoPosh Android POS with handheld terminals, table reservations, kitchen display, digital gift cards and AI social-media management. Headquartered at 85 Great Portland Street with engineering offices in Dubai and Thrissur, the team of around 20 people serves a growing roster of UK independents from Manchester to London (Nur Café, Tugra, Bruncho, Ora Lounge, Bangkok 7) and is hiring across London, Manchester and Birmingham. Foodo’s stated north star: 50,000+ AR menus live by 2030.

£1.7M
sales processed through Foodo
cumulative customer volume highlighted on foodo.ai today
1.2M
AR menu views to date
3D dish views via QR scans, with no app download required
1M+
orders placed via Foodo
across QR table ordering and direct online channels
2022
founded in London, ~20 staff today
HQ Great Portland St, with offices in Dubai and Thrissur (India)

What sets you apart

The AR/3D menu is the visible wedge: a customer scans a QR, sees the dish render photorealistically on their phone in under three seconds on 4G, and the average spend lifts before the order goes in. The unified-dashboard play is the structural one: one workspace replaces the typical patchwork of POS + website + booking widget + Deliveroo + Mailchimp + social scheduler. And the commission-killer economics — direct online ordering through the operator’s own site — takes back the 25-30% margin currently paid to third-party marketplaces. Few competitors hold all three angles at once for the independent UK restaurant.

What we will push on your behalf

A modular Foodo pitch tailored per prospect, anchored on three wedges depending on the operator’s sharpest pain. The AR Menu + QR table ordering for trendy concepts and chef-led independents where the signature dish is a marketing weapon. The AI Website + direct online ordering for owner-operators feeling squeezed by Deliveroo, Uber Eats and Just Eat commissions. The full unified stack (POS + booking + KDS + loyalty + AI social) for growing groups consolidating four-to-six vendors into one. Anchor at the demo call — the AR menu rendering the prospect’s own dishes lands the conversation. Target audience: independent UK restaurants and cafés, from single-site owner-operators to small groups of up to ten sites.

02 / YOUR MARKET

A market identified and qualified.

We start from public UK data (IBISWorld 2025, ONS): around 29,100 full-service restaurants and 8,400 cafés and coffee shops registered in the UK, with independents accounting for ~67% of hospitality spend (Lumina Intelligence). After filtering for Foodo’s actual ICP (independents and small groups of 1 to 10 sites, England + Scotland + Wales + NI, excluding national QSR chains with mandated POS, pure dark kitchens without front-of-house, and operators not yet ready for a digital stack), and applying our conservative fourchette-basse rule, the addressable universe lands at around 30,000 venues.

~30,000
venues identified
UK independent restaurants and cafés, 1 to 10 sites
~15,000
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable)
~248
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~50
potential new clients
over 12 months (UK B2B average closing rate: 20%)

How we build this database

We cross-reference several B2B data sources (LinkedIn databases, trade directories, public records) to identify companies that match your criteria. Every contact is then verified and enriched by AI: decision-maker identification, business email validation, confirmation that the business is still trading. Impossible to do manually on thousands of lines — this is what makes qualification possible at scale.

Why 50% are contactable

On any given market, we cannot always find a decision-maker contact and a valid business email. This 50% ratio is deliberately conservative, to give you realistic projections rather than optimistic ones.

This market is shown as an example so you can picture the scale. We can run the same analysis on any segment or geography you want to target.
03 / PROSPECT SAMPLE

10 UK restaurants and cafés identified by our AI.

Before launching at full scale, we always start with a sample of 10 real UK hospitality prospects, picked to cover the full breadth of Foodo’s ICP: 7 independents and small groups (1 to 10 sites), 1 cloud-kitchen operator, and 2 national chains. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits the Foodo platform pitch. The same method will then be applied to your full database of ~15,000 contactable prospects.

For each prospect, our AI surfaces a concrete signal: a fresh press review, a recent site opening, a new menu launch, a funding round or an acquisition. That signal justifies why to reach out now and provides the raw material for the personalised line in the email.

This sample is a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.

01

MAAI

Nikita Pathakji · Chef-Founder
London-based debut restaurant from Great British Menu 2026 Champion of Champions and MasterChef: The Professionals 2022 winner, opened May 2026 on Abbeville Road, Clapham.
SIGNAL DETECTED

Opened MAAI on Abbeville Road, Clapham on 20 May 2026 as Nikita’s first solo restaurant. The Malaysian fish-head curry with halibut that won her Champion of Champions on Great British Menu earlier this year is on the opening menu, alongside BBQ paneer with palak purée and spring lamb rump with pea and coconut. Run as a family venture with mother Rima and sister Isha.

WHY THIS PROSPECT FOR FOODO

A high-press, zero-legacy launch — every digital tool is being chosen this month. The AR Menu rendering the signature halibut curry plate in 3D on a diner’s phone is a marketing weapon in itself, and the restaurant has no incumbent POS to migrate. Foodo’s AI Website + booking module fits the press surge that follows a debut chef-founder opening.

02

WatchHouse

Roland Horne · Founder & CEO
Premium UK specialty-coffee group of ~25 sites and a Bermondsey roastery, scaling internationally with a 100-site target by 2029.
SIGNAL DETECTED

Closed a £10.9M Series B in January 2026 led by HighPost Capital (Mark Bezos / David Moross) at a £76.1M valuation. Opened Millennium Bridge House in February 2026, plus St John’s Wood; New York Park Avenue and Abu Dhabi (Saadiyat Grove, Equestrian Club) are next this year. Stated target: 100 sites by 2029, 1,000 in 10 years.

WHY THIS PROSPECT FOR FOODO

A specialty coffee group scaling across two continents needs one dashboard for orders, POS, gift cards and loyalty per site — the consolidation pitch is in their forward roadmap whether they realise it or not. Foodo’s AI Website + AI Social also fits the brand-equity-led growth strategy that justified the Bezos cheque.

03

Karma Kitchen

Eccie Newton · Co-Founder & CEO
London-based cloud-kitchen infrastructure operator, hosting multiple delivery-only food brands across 5 sites (Hackney, Wood Green, Bermondsey, Wimbledon, Crystal Palace).
SIGNAL DETECTED

Raised a heavily oversubscribed Series A — initial target £3M, closed £252M — to scale sustainable commercial-kitchen infrastructure. Currently runs 5 sites in London, each hosting multiple cloud food brands.

WHY THIS PROSPECT FOR FOODO

Karma’s tenant food brands are the operators most squeezed by Deliveroo and Just Eat commissions, and most of them have no AI-built direct-ordering website of their own. Foodo can be offered as a value-add inside Karma’s kitchen-tenant pack, a B2B2C play that lands 5 to 20 cloud brands per Karma site at once.

04

Flat Iron Steak

Charlie Carroll · Founder
Affordable steakhouse group of 18 sites across London, Manchester, Leeds and Cambridge, founded 2012, PE-backed (McWin / TriSpan, OakNorth funding).
SIGNAL DETECTED

Opened 15th London site at Royal Festival Hall on the Southbank and the first South London site in Clapham; Brighton is in the pipeline. Tom Byng (ex-Byron) running as MD alongside Charlie.

WHY THIS PROSPECT FOR FOODO

Eighteen steakhouses doing high-volume covers at sub-£15 per main is exactly where QR/AR ordering at the table cuts front-of-house time and lifts add-on order rate. Group-wide POS replacement is on the table now that PE money is steering the next phase of expansion.

05

Honest Burgers

Matt Brandon · CEO
London-founded UK burger chain, 50+ sites after the September 2025 GBK deal, with continued estate expansion across the Midlands, South East and East Anglia.
SIGNAL DETECTED

Acquired 12 ex-Gourmet Burger Kitchen sites for ~£3.7M in September 2025, pushing the estate past 50 restaurants. Three additional sites opening by end of 2025, five more in early 2026. Matt Brandon promoted from CFO to CEO in July 2025.

WHY THIS PROSPECT FOR FOODO

A casual-dining chain doubling its footprint across multiple regions is the textbook case for unified POS, AR menu and direct online ordering rolled out across sites. A typical Honest store still routes 25-30% of orders through Deliveroo and Just Eat — Foodo’s AI Website pitch attacks that margin directly.

06

The Latimer

Jon Spiteri · Co-Founder
New family-led neighbourhood pub on Latimer Road, North Kensington, opened April 2026 by the Spiteri family (Jon, Melanie Arnold and their three children Lorcan, Fin and Molly).
SIGNAL DETECTED

Opened 21 April 2026 on Latimer Road as the new family-led neighbourhood pub. Jon’s track record includes St John (Fergus Henderson), The French House Dining Room, Quo Vadis, Holborn Dining Room and Sessions Arts Club. Sons Lorcan and Fin run kitchen and front-of-house; daughter Molly is Business Development Lead at Koya.

WHY THIS PROSPECT FOR FOODO

A freshly-launched food-led pub with zero digital baggage and a very-high-trust restaurateur family in front of it. The booking + table ordering + light-touch loyalty workflow is Foodo’s full stack at its cleanest single-site scale, and the press attention around the opening multiplies inbound traffic that needs structured capture.

07

Society

Nick Gregory · Co-Founder
Independent food-hub operator with 2 sites — Society Manchester (since 2021) and Society Birmingham (since February 2025) — co-founded with Richard Sweet.
SIGNAL DETECTED

Opened Society Birmingham at One Colmore Square in February 2025 — a 9,000 sq ft food hub for 350 guests, hosting five independent street-food kitchens, a craft beer bar, a cocktail bar and a coffee shop. The cross-city expansion model is now proven.

WHY THIS PROSPECT FOR FOODO

A multi-tenant food-hall operator is one of the highest-leverage Foodo customers we can imagine: central booking, a separate AR menu per kitchen tenant, unified KDS and one POS across the floor. A single Foodo deployment per hub touches five restaurant brands at once, with the operator as a shared anchor.

08

The Azuki Room (Dotori Group)

Alan Tse · Founder
Independent Japanese small group with 2 sites — Dotori (Korean-Japanese, Finsbury Park, since 2017) and The Azuki Room (premium izakaya, off Chancery Lane, since August 2025).
SIGNAL DETECTED

Opened The Azuki Room in August 2025 just off Chancery Lane on Rolls Passage, taking over the former Pineapple Club. Two floors with a terrace, 2am izakaya licence aimed at City legal-district late-night trade. Alan trained at the Japan Culinary Institute in Tokyo.

WHY THIS PROSPECT FOR FOODO

A premium izakaya targeting late-night discerning regulars in the City is a textbook AR-Menu showcase — wagyu skewers, snow crab, black cod and whole grilled fish all render beautifully in 3D and lift add-on spend. Multi-site means a Foodo group install can extend to Dotori’s eight-year-old Finsbury Park clientele too.

09

Casa do Frango (MJMK Restaurants)

Marco Mendes · Co-Founder
Portuguese piri-piri chicken concept with 4 sites in central London (London Bridge, Mayfair-Heddon St, Victoria-Nova), inside MJMK Restaurants alongside Michelin-starred KOL and Lisboeta.
SIGNAL DETECTED

Announced the “Beyond The Algarve” next chapter in July 2025, signalling expansion ambitions past the original Algarvian-chicken concept. MJMK Restaurants ran an earlier crowdfund to expand the group, which also operates KOL (Michelin star, World’s 50 Best No.17 in 2024) and Lisboeta with Nuno Mendes.

WHY THIS PROSPECT FOR FOODO

Casa do Frango’s piri-piri chicken travels exceptionally well for delivery, so Foodo’s AI Website + direct online ordering would visibly cut their Deliveroo bleed. The MJMK group structure means one signature can extend the deployment to KOL and Lisboeta on a single Foodo dashboard.

10

Manteca

Chris Leach · Chef & Co-Founder
Independent modern-Italian restaurant on Curtain Road, Shoreditch, founded in 2019 by Chris Leach and David Carter; nose-to-tail with in-house butchery and salumi.
SIGNAL DETECTED

Awarded the Bib Gourmand in the 2026 Michelin Guide for the nose-to-tail Italian cooking from the Shoreditch site. Consistent National Restaurant Awards nominations; one of London’s hardest-to-book single-site Italians, with a permanent walk-in queue.

WHY THIS PROSPECT FOR FOODO

A Michelin-recognised independent with permanent walk-in queue — Foodo’s booking + waitlist + AR-menu-on-the-bar workflow converts queue pressure into structured revenue, and the gift-card module aligns perfectly with Manteca’s high seasonal demand around Christmas and big tickets.

04 / AI PERSONALISATION

Emails that look written by hand.

What separates a cold email an owner-operator actually reads from one swiped to delete is whether the line on screen mentions a fact only their own team would expect a stranger to know. A line about the Bib Gourmand they picked up in March, the third site they just signed off Crouch End, or the burrata starter that’s been on Instagram for two weeks earns the next thirty seconds. A line about “transforming your guest experience” loses them in half a second. The Foodo campaign is designed around three signals, each verified independently on every prospect by an AI agent before the email is written, each tied to a concrete capability of the platform, each using the operator’s own vocabulary rather than ours.

Here are the 3 types of signals we would use to personalise every email sent on your behalf.

01

Press review, award or industry recognition

What we look for A public mention of the venue in the last 6 months — a Michelin Guide entry or upgrade, a Bib Gourmand, a Time Out review, a Hot Dinners spotlight, a National Restaurant Awards nomination, a regional press feature, a Top 100 list or a Diners’ Choice award.
Where we find it Hardens, Time Out London, Hot Dinners, Square Meal, The Caterer, Restaurant magazine, MCA Insight, Michelin Guide UK, OpenTable Diners’ Choice, regional press (Manchester Evening News, Edinburgh Evening News, Bristol Live), AA Rosettes, the prospect’s Instagram tagged-press archive.
Findable on 85% of prospects
Raw data

Manteca was awarded the Bib Gourmand in the 2026 Michelin Guide for nose-to-tail Italian cooking from the Shoreditch site on Curtain Road.

AI personalisation →

“Spotted Manteca picking up the Bib Gourmand in the 2026 Michelin Guide, the nose-to-tail Italian angle from the Shoreditch site clearly cut through.”

02

Recent site opening, refurb, acquisition or expansion

What we look for A public announcement of a new opening, a refurb of an existing site, a site acquisition, a multi-site deal or a confirmed planning application in the last 12 months.
Where we find it Restaurant Online, the Hot Dinners “coming soon” list, MCA Insight, Insider Media, The Caterer, Hospitality & Catering News, Pub & Bar, the prospect’s own social posts and recruitment ads (a new General Manager job listing often pre-dates the public opening by two months), Companies House filings.
Findable on 75% of prospects
Raw data

Honest Burgers acquired 12 ex-Gourmet Burger Kitchen sites for £3.7M in September 2025, with three sites opening by end of 2025 and five more in early 2026; the deal pushes the estate past 50 restaurants and extends Honest into the Midlands and East Anglia.

AI personalisation →

“Saw the 12 GBK sites are coming under the Honest brand, with the Midlands and East Anglia push happening at the same time as the early-2026 batch.”

03

Signature dish, menu refresh or product launch

What we look for The venue’s named signature dish, a confirmed new menu launch, a new head chef appointment, a seasonal collaboration, a tasting menu update, or a visible product line (gift cards, retail, branded merch).
Where we find it The prospect’s own website (menu page, about story), Instagram captions and tagged dishes, press features that name specific dishes, Great British Menu / MasterChef contestant pages, the venue’s tasting-menu PDF, “what to order” guides on Square Meal and OpenTable.
Findable on 90% of prospects
Raw data

MAAI opened on Abbeville Road, Clapham on 20 May 2026, with chef Nikita Pathakji’s Great British Menu Champion of Champions winning dish (Malaysian fish-head curry with halibut) on the opening menu alongside BBQ paneer with palak purée and spring lamb rump with pea and coconut.

AI personalisation →

“Read the Malaysian fish-head curry with halibut is on the MAAI opening menu, the same dish that took Champion of Champions on Great British Menu earlier this year.”

05 / CAMPAIGN EXAMPLES

Real campaigns we have run.

These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.

Campagne 01 / 13

Matériel EMS × coachs & studios sportifs

Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IA Bio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
Campagne 02 / 13

Agence OVB × prospection Instagram automatisée

Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IA Un post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Campagne 03 / 13 · EN

Hardware décoratif haut de gamme × architectes d'intérieur

Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IA Un projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
Campagne 04 / 13

Caviste × restaurants & hôtels

Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IA Type et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
Campagne 05 / 13

Stands éco-conçus × salons professionnels

Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IA Un salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
Campagne 06 / 13

Pizzas sous-vide × bars à vin et snacking

Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IA Type d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
Campagne 07 / 13

Affacturage × TPE/PME du BTP

Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IA Un marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
Campagne 08 / 13

Maison d'édition × impression d'art

Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IA Un projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
Campagne 09 / 13

Socratech.io × création de contenus vidéo

Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IA Une intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Campagne 10 / 13

Vidéo IA générative × marques & marketing

Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IA Secteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
Campagne 11 / 13

SaaS de pilotage × bureaux d'études

Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IA Un projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
Campagne 12 / 13 · EN

Marketing d'influence × marques de spiritueux

Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IA Catégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Campagne 13 / 13

Rédaction éditoriale × marques de vin

Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IA Analyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
06 / CASE STUDIES

What we have already done.

Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Read the full case study →
Agence OVB
B2B services · 8 employees · 12-month engagement
From £500K to £2M revenue
Revenue quadrupled in 12 months thanks to cold email prospecting
Read the full case study →
Thomas Bennett Group
E-commerce · 15+ employees · 1-month campaign
33 opportunities in 20 days
Targeted prospecting on a panel of 3,000 e-commerce decision-makers
Read the full case study →
07 / ROADMAP

How the engagement unfolds.

Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.

Phase 1
Technical setup
Weeks 1-4
Phase 2
Workshop (1h)
Week 2
Phase 3
Sequence copywriting
Weeks 2-3
Phase 4
Database build
Weeks 3-4
Phase 5
Launch
Week 5
Phase 6
Reporting
Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.

Phase 1 — Technical setup

Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.

Phase 2 — Workshop (1h)

A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).

Phase 3 — Sequence copywriting

First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.

Phase 4 — Database build

We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.

Phase 5 — Campaign launch

Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.

Phase 6 — Reporting & optimisation

Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.

08 / PROJECTIONS, PRICING & GUARANTEE

Projections, pricing and results guarantee.

Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenario The 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
net margin
Show details
Qualified opportunities
New clients
Gross margin generated
40% of our clients' campaigns
Common case
net margin
Show details
Qualified opportunities 38
New clients
Gross margin generated
40% of our clients' campaigns
Favourable case
net margin
Show details
Qualified opportunities 75
New clients
Gross margin generated
10% of our clients' campaigns
Exceptional case
net margin
Show details
Qualified opportunities 150
New clients
Gross margin generated
YOUR TWO PRICING OPTIONS

We don't sell emails sent. We sell commercial opportunities.

Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.

Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.

How the guarantee works in 3 clauses.

D0 · Launch
CLAUSE.01
Our commitment

We commit to generating at least opportunities per month, i.e. opportunities over months. This target matches the low scenario of our projections (10% of our clients' campaigns).

M+1 · Check
CLAUSE.02
If we fall short of the target

As soon as a month closes below opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.

M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months

Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.

Dynamic values

The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.

Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.

In addition to fees, 3 technical costs to plan for.

The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.

ONE-OFF · AT LAUNCH
Database
yours for life
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD

This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.

Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Foodo ticks all three boxes.

Our conviction is that we can install for you a steady flow of qualified demo bookings with UK restaurant and café owners over the next 12 months — with indicators we steer together, month after month.

Whenever you want to talk about it concretely, we are here.

Cold is Gold · Lyon
Analysis
Your business Your market Prospects Personalisation
Evidence
Campaign examples Case studies
Engagement
Roadmap Projections & Pricing